Update Jan 2014 Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou from Dr Augustine Fou Summary Facebook click-through rates of 0.01 – 0.05% (Facebook CTRs) Facebook effective CPMs turned out to be $0.01 – $0.19 (Facebook eCPMs) Facebook average CPCs ranged from $0.05 – $0.25 (Facebook CPCs) Other social media benchmarks from my experiments […]
Facebook advertising metrics and benchmarks is a post from: go-Digital Blog on Digital Marketing Strategy